How Casual Sneakers Are Redefining Everyday Style
The days of formal dress codes and everyday suits are definitely changing—and casual looks have taken over. From business meetings to dining out, more people are choosing comfort over formality.
Our Story
Striving for better is in our nature
We set out to create an entirely new category of shoes inspired by natural materials, guided by an ethos to create better things in a better way. We’ve made a lot of progress, but we’re just getting started.
Our Journey from NZ
Defying industry norms, they harnessed the power of nature using superfine Merino wool…
…introducing Allbirds to the world with a single shoe in 2016: the Wool Runner, an instant best-seller grounded in design, comfort, and natural materials.
An immediate sensation, it soon became known as “the world’s most comfortable shoe.”
A decade on, we continue to look to nature for inspiration in everything we do.
It’s all part of making better things in a better way.
Our story began in New Zealand in 2007, the passion project of former professional footballer Tim Brown.
Disillusioned with over-branded shoes made with petroleum-based synthetics, he saw an opportunity to do things better.
Partnering with renewables expert Joey Zwillinger in 2014, the two set out to revolutionize the shoe industry.
Better Things
We work with—not against—Mother Nature, favoring both recycled and natural materials like responsibly-sourced Merino wool, tree fiber, and sugarcane. Every choice we make is a step toward a world we could all feel better about living in.
LEARN MORE ABOUT OUR MATERIALS
Better Ways
We innovate with a greater goal in mind: preserving our planet for future generations. As a certified B Corp, we use a data-driven approach to invest in projects, systems, and tools that maximize our opportunity for positive impact, prioritizing progress over perfection.
LEARN MORE ABOUT SUSTAINABILITYTim Brown, Allbirds Co-Founder
“Allbirds was founded to help nature make a comeback. It’s really that simple.”
From the Newsroom
How We Got M0.0NSHOT Zero To A 0.0 CO₂e Carbon Footprint:
First, we started by working with The New Zealand Merino Company’s regenerative wool program, ZQRX, to source M0.0NSHOT’s wool from Lake Hawea Station.
Podiatrists For Allbirds
Find out what some podiatrists really think about Allbirds and learn more about why they value the breathability, comfort, and natural support of our shoes.